What is the real success for a Visual Merchandiser ?
Visual merchandising helps to attract the consumer and presents the product in the best possible way: It’s all about
Presentation ! Presentation ! Presentation !
Furthermore, visual merchandising role in retail is to increase sales:
1_ By attracting shoppers into the store through the power of the window display,
2_ Through in-store display,layout, which needs to encourage them to remain in the store, purchase
3_ Have a positive retail experience so that they return.
4_ Strengthen brand awareness and support brand recognition at Point of Sale
5_ Increase sales and stock turnover
6_ Present colour and concept coordinated merchandise.
7_ Create an exciting shopping experience for the consumer.
8_ Support sales staff with a ”silent” selling tool.
Successful Visual Merchandising is aimed at our consumer
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Stay Curious ! Stay Inspired !