Is your store Talking to your targeted customers?

MUTED FACTS #23
VISUAL LANGUAGE

You must be wondering, what does VISUAL LANGUAGE actually means ?

Muted Space clients would know by now, considering this is something what most of the brands missing out on !

Let the silent salesperson speak through Brand Identity and Tone of voice .

This is for all the startup brands -

What do you think is missing the most right now ?
What would make your Brand stand out from rest of the competitor brands ?
In this E-commerce race with very low customer loyalty and a wide variety of options, Which one feature can make you shine like a diamond ?

The answer to all of these questions is through RIGHT VISUAL LANGUAGE.

Give them the experience and they will be all yours as you would already know :

You may not remember what did person said or did to you.
you would always remember how they made you feel !

Give them feel worth remembering through a strong Visual Identity.

How to do that ?

A _ Always put clear and right thought in building a brand image

_ Color 
_ Typeface 
_ Tone of Language 
_ Logo design 
_ Collaterals 

B _ Be Consistent in whatever you do !

_ Customer Service 
_ Packaging 
_ Brand Promotions 

C _ Evolve with the Customers

_ Lifestyle Change 
_ Social Behaviour 
_ Environmental Issues 

What all comes under this ?

Below is the list of parameters to be taken in consideration while planning your Visual Language

_LOGO DESIGN / TONE OF VOICE 
_ RETAIL ARCHITECTURE 
_ RETAIL FIXTURES 
_ POS AND PROP DESIGN 
_ PACKAGING 
_ MANNEQUIN STRATEGY 
_TRIAL ROOM 
_ CUSTOMER SERVICES

How about applying this small trick for your store?

If yes, then let us help you with revamping or creating new Visual Language and increase the sales for your store !

Click here for more information :
http://www.mutedspace.com/offers/#visual_merchandising

Stay Curious ! Stay Inspired !

Connect with us and let us design the space around you !

gunjan@mutedspace.com
Visit us at www.mutedspace.com