Do you get trouble in merchandising different colours together ?
MUTED FACTS #22
COLOR BLOCK MERCHANDISE
Do you know that this year and the coming season, COLOR BLOCKING is a huge trend?
Why not bring this trend inside your stores as well and be connected with the world ?
What to do you understand by it ?
As per Wikipedia Color Blocking is defined as :
“Color-blocking is thought of as the exploration of taking colors that are opposites on the color wheel and pairing them together to make interesting and complementary color combinations.” In simpler language, Its is juxtaposing two different colors from the color wheel to create a visually impactful display.
And How does it work in merchandising of your product ?
This practice is best suited for fast selling categories, mostly your basics and categories with much depth in terms of colors. For example - Solid shirts, Knitwear, T- Shirts, Polo T - shirts or Colored pants or Kitchen and Home Products. What is most common among all these categories are : BASICS and COLORWAYS
What is best way to do Color Blocking ?
A : Monochromatic : Displaying one color tints together to highlight one color story.
This is best practice to be used at entrance focal areas or highlight zones. One color strategy helps to attract customers to come near and see all different products.
B : Complementary : Display Colors placed opposite on a color wheel. To understand better Warm Colors ( tonnes of Red and Yellow ) with Cool colors ( Tones of Blue and Green ). This practice to be used when you displaying one style all colors together. Considering, Designers always design taking this approach in consideration.
C : Analogous : Display Colors placed next to each other on a color wheel. This is soothing to eyes and gives harmony in overall display. This practice to be used when creating a category wall. Learn about the categories wall in our previous blog :
Go ahead apply one of the approaches to your store and see the difference !
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Stay Curious ! Stay Inspired !
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